As part of Ad Week Europe we were commissioned to create a live game show experience to celebrate the launch of MailOnline & Metro's joint insight venture 'Millennial Rules'.
'Millennial Rules' is based on 9 fundamental points which MailOnline & Metro believe advertisers should adhere to when engaging with millennials.
The brief was to take these 9 rules and turn them into an energetic and unforgettable live game show experience, which would inform media buyers from londons top agenices that when comes to engaging with millennials MailOnline & Metro understands them entirely.
From initial concept and logo identity through to branding, content, set design, live automated graphics, physical stage challeneges and even celebrity guest apperances we created the totally bepoke game show 'Who Want's to be a Millennial'
“It was fabulous and we had great feedback from internals, including the leadership team and our clients… the event completely delivered against our initial objectives, which is kudos to all involved. In fact, now we’re seeing how we can roll out a smaller version of the event as a road show!”
— Stephanie Cunningham, Head of Trade Marketing & Events - Mail Brands UK