The Big Christmas Lights Switch On was an event for the local residents to come and get involved in by switching on one of East Village's 'Frozen Trees' - A forest of 14 giant cylinders designed by young Portuguese designers, LIKE Architects. The trees provided a beacon for passers by on Celebration Avenue.
Agency Unknown designed and managed the build of a 'Winter Love Shack', a stage in which we could entertain all that gathered to see the switch on with engaging comperes and a 10 piece gospel choir.
The Love Shack was completed with a sound system, lighting rig and chimney to let out red smoke flares. We also erected a video wall to project the lyrics onto so all spectators could sing along.